Peugeot
Peugeot operates worldwide and constantly introduces new products and services. Their advertising and brand assets are created by agencies all over the world. Local car dealers handle a large part of their direct communications to customers and prospects. This costs Peugeot a lot of time and the outcome is not always of the required high quality.
Brand Manager is an online environment where dealers can get the latest updates on product innovation and, more importantly, can immediately communicate with their customers. With a variety of Brand Manager modules, dealers can now perform the following:
- Create their own Advertisements/Posters based on pre-defined templates. The output is a PDF file that can be sent to a printer or publisher directly. The templates have been designed by the central advertising team.
- Find examples of custom-made communications that have been developed for other dealers. They can re-use the materials for their own dealer location.
- Find Brand Guidelines and direct downloads of logos and fonts for any custom production.
- Send press releases to their local press.
- Find the latest news about new car releases.
Peugeot centrally manages all of the templates and artwork, provides the dealers with a style guide and ensures a production of local communications that completely fits within the brand. With the direct link to local newspapers, media placement only takes one click.
Dealers also enjoy working with the Brand Manager modules to design and create their own high-quality communication materials. This resulted in a local 'buzz', simply because the dealers started to communicate more often.
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