ING Real Estate

For the Real Estate division of the ING Group photos are an important means for keeping track of projects and for communication purposes. With fourteen offices around the globe and many different project leaders, the images were not managed in an accessible way and this caused a lack of information and waste of money.

The Image Bank module of Brand Manager was implemented the and the digitised images are now accessible for all ING Real Estate employees and preferred suppliers, such as advertising and design agencies throughout the world.

ING is very enthusiastic about the Image Bank. There is a good match with ING's applications, and usage is still growing. Besides images, project descriptions have also been made accessible. ING is looking into implementing additional modules.

Image Bank was integrated into the ING intranet. This enables its employees to access the solution directly, without having to log in separately.