Vodafone -
Immersing Employees In The Business
The challenge was to review all Vodafone information on employee perceptions of the company and combine this with a series of workshops around the concept of ‘Big and Global’.
Despite the fact all employees were now receiving a raft of new benefits, they were blind to the advantages that sheer size brings. They assumed the company was run by legions of faceless bureaucrats.
We discovered the root of the negativity was a belief that big is inevitably impersonal. Vodafone needed to demonstrate the new scale of the organisation, retaining the personal touch.
Our creative solution was put a stop to the corporate approach and give a human appeal that was emotionally engaging and fun.
We decided to hold an event that offered a huge range of activities including an international celebrity line-up of over 200 artists on 12 different stages such as The Corrs, Ronan Keating and Tony Hadley, a funfair, an amusement arcade, comedy club, blues, piano and karaoke bars, live bands and a dance club.
The event successfully broke down the preconceptions and positively affected staff satisfaction measures. The Ball was so popular it generated a 92% response rate to invitations with the capacity having to be increased from 8,000 to 12,000 six weeks before the event.