Our key objective was to create a dealer incentive programme that builds brand values and quality perceptions, whilst stimulating sales in the most competitive sector - the (4x4) of the automotive market.Our creative solution was to form a website that provided constant updates on how the employees were performing and the points they were accumulating. The website and points where called ‘Elements’.
‘Elements’ utilised Land Rover’s undisputed supremacy in triumphing over nature, as the inspiration for recognizing dealer achievements.