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| | Canon - Helping Employees Reach Their Goals
Our key objective was to motivate Sales and Marketing personnel to achieve their KPI’s and to improve the working relationship between Sales and Marketing across 18 European markets. And the ultimate reward was a once in a lifetime trip to Vietnam.
Our creative solution was to make hard-nosed KPI’s fun by sending them impactful weekly emails to keep Vietnam in the forefront of the participant’s minds.
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