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3/21/2007: £10m Land Rover and Jaguar Account retained
| Euro RSCG Skybridge has retained the three year business-to-business marketing account for Land Rover and Jaguar, valued at £10 million. |
Euro RSCG Skybridge has retained the three year business-to-business marketing account for Land Rover and Jaguar, valued at £10 million.
The Surrey-based channel marketing specialist, part of Euro RSCG Worldwide, was awarded the account following a competitive pitch involving a number of undisclosed agencies.
Euro RSCG Skybridge has handled the car manufacturers’ communications with its UK-based dealers since 2001.
Past work has seen the agency develop a range of motivation, communication and training initiatives aimed to help retail channels boost unit sales.
Paul Stoddart, Chief Operating Officer of Euro RSCG Skybridge, said: “We are hugely pleased that two of the biggest and most prestigious brands in the world have chosen to continue to work with us. We have a great working relationship with clients who are open-minded and this has enabled us to push the boundaries and produce programmes which are innovative and produce results.
Scott Dicken, Commercial Manager of Land Rover, added: “We have invested heavily in product development in recent years and now have the best model line-up ever. It is vital that our dealer network has the right tools and motivation to capitalise on this opportunity and represent our brand effectively on the ground.”
Current clients of Euro RSCG Skybridge work in the financial, retail, automotive, professional services and energy industries, including: BP Solar, Canon and Lloyds TSB.
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